Good Market Approach
Good Market is based on the idea that we create the world we live in.
We make decisions every day that affect our health, our loved ones, our community, and our environment. If we stop and think about the consequences of our actions, we have the opportunity to make better choices and create a better world.
The following principles are at the core of the Good Market approach.
Hold the Space
By prioritizing people and the planet and developing new initiatives to address social and environmental problems, Good Market community members are creating a new economy and a better world. The Good Market team just holds the space. We maintain the rules of the marketplace, ensure the curation process is consistent and fair, and coordinate crowdsourced monitoring. The goal is a platform that is community-driven, self-governed, and self-financing.
Make the Road by Walking
The only way to make progress is to start walking and learn and adjust as we go. It is not easy to have an enterprise that is financially sustainable and good for people and the planet. There are many obstacles and trade offs. Instead of waiting for perfection, Good Market focuses on minimum standards and continuous improvement. This applies to both the platform and the vendor community. Applicants are never “rejected.” They are encouraged to make improvements and reapply.
Many traditional business models are based on proprietary information. Companies hide details on their suppliers, keep ingredients and sources secret, and sign exclusivity agreements. Purpose-driven enterprises have business models based on providing service or adding value rather than the control of information or intellectual property. An ethical company gives people all of the information they need and lets them make their own decisions. Considering the scale and urgency of the global challenges we face, Good Market favors transparency and the open exchange of information. Sharing information improves learning, builds trust and relationships, and speeds the rate of change.
As purpose-driven enterprises emerge and partner with one another, a diverse and resilient new ecosystem is evolving. In this sense, enterprises are not competing with one another. They are differentiating to fill a gap, address needs, and create value. Good Market makes these ecosystem niches visible and reaches out to entrepreneurs who can help fill gaps in a particular sector or geographical area. We also recognize enterprises that partner with other participants in the new economy because this drives co-evolution and strengthens the overall system.
Celebrate the Process
Raising awareness about social and environmental crises is important, but fear can paralyze people. It’s easier to catalyze change and engage new people when we focus on creating the type of world we want to live in and incorporating all of the beautiful things that make us human: social gatherings, food, storytelling, music, dance, art, and play. If we want a better world, we need as many people involved as possible, and we need to celebrate the steps along the way.